Keyword Analysis & Research: where brands are reaching gen z

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What is Gen Z doing on social media in 2020?

Summary. Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences. In 2020, activity on these platforms...

Where are Gen Z gamers connecting?

Here are some additional spaces where Gen Z audiences are connecting. Typically, platforms that have been in ... Launched in 2011 and acquired by Amazon in 2014, Twitch initially became popular as a platform where gamers could earn money and amass followings by live streaming their own game play.

Why are digital campfires so important to Gen Z?

In the span of a year, digital campfires have become a force defining not only how Gen Z audiences connect, but also how they experience and shape the culture at large. For that reason, marketers can no longer afford to ignore them. But figuring out how to navigate digital campfires can be overwhelming.

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